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[DPRG] Talent Show May 13 & Incredible Honda Ad

Subject: [DPRG] Talent Show May 13 & Incredible Honda Ad
From: Rick Bickle rbickle at swbell.net
Date: Mon Apr 3 14:29:57 CDT 2006

Very Cool,

What's with the tires rolling up the ramp?
I hope that the wheels are normally balanced better than that...


-----Original Message-----
From: dprglist-bounces at dprg.org [mailto:dprglist-bounces at dprg.org] On
Behalf Of danny staple
Sent: Monday, April 03, 2006 1:13 PM
To: dprglist at dprg.org
Subject: Re: [DPRG] Talent Show May 13 & Incredible Honda Ad

It is a good ad. I saw it when they originally showed it here in the UK,
and it did look at its best on teh big screen. It was also followed by a
spoof by 118 118 - a comic set of ads promoting a directory service.

Anyone who likes things like this add would love one of the things that
were big on the lego robotics boards last year, the Great Ball
Contraption, basically encouraging people to biuld a machine that would
pass Lego footballs from one point to the next, and a set of standards
defining the receptacle and output positions, they would then be
assembled into continuous chains of different peoples machines at
conventions. A very, very impressive watch.


On 31/03/06, DeltaGraph at aol.com <DeltaGraph at aol.com> wrote:
> This does not apply to robotics exactly but anyway...
>  Have you seen this?
>  The Incredible Honda Ad
>  http://www.steelcitysfinest.com/HondaAccordAd.htm
>  Maybe this will give someone some creative ides for our upcomming 
> talent show  on Saturday May 13
>  - Ron Grant
>  PS
>  The text as I received it:
>  There are no computer graphics or digital tricks in the film you are 
> about to see. Everything you see happened in real time, exactly as you

> will see it. The film required 606 takes. On the first 605 takes, 
> something, usually very minor, didn't work. They would then have to 
> set the whole thing up again. The crew spent weeks shooting night and 
> day. By the time it was over, they were ready to change professions.
>  The film cost was six million dollars, and it took three months to 
> complete, including full engineering of the sequence. In addition, 
> it's two minutes long, so every time Honda airs the film on British 
> television, they're shelling out enough dough to keep any one of us in

> clover for a lifetime; however, it is fast becoming the most 
> downloaded advertisement in Internet history. Honda executives figure 
> the ad will soon pay for itself simply in "free viewing's" (Honda 
> isn't paying a dime to have you watch this commercial). When the ad 
> was pitched to senior executives, they signed off on it immediately 
> without hesitation - including the costs.
>  There are only six hand-made Accords in the world. To the horror of 
> Honda engineers, the filmmakers disassembled two of them to make the 
> film. Everything you see in the film (aside from the walls, floor, 
> ramp, and complete Honda Accord) is parts from those two cars. The 
> voiceover is Garrison Keillor. When the ad was shown to Honda 
> executives, they liked it and commented on how amazing computer 
> graphics have gotten. They fell off their chairs when they found out 
> it was for real.
>  Oh, and about those funky windshield wipers. On the new Accords, the 
> windshield wipers have water sensors and are designed to start doing 
> their thing automatically as soon as they become wet. It looks a bit 
> weird in the commercial. 
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Danny Staple MBCS
(Full contact details available through website)

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