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[DPRG] "Free Day" at SparkFun is January 7

Subject: [DPRG] "Free Day" at SparkFun is January 7
From: Rud Merriam k5rud at arrl.net
Date: Mon Jan 11 18:30:18 CST 2010

Sorry Randy but by your own position you lose.

It is Nathan's decision to determine the value he received from the free
day. If he perceived that the value received was worth $100,000 then we
cannot question his business decision. 

I actually think he made out like a bandit probably generating more revenue
that day than any other in the year. He probably stole sales from
competitors for the last month with people waiting for the possibility to
get their stuff free. Granted, he's probably lost some sales over the next
few weeks, also, that occurred on the free day.

My guess is that the roughly 1,000 spent an additional $25 apiece on
additional goods. It may very well have been higher. But that is small

He had 70,000 people hit the site. A large number had orders for $100 queued
that didn't go through but they probably submitted them anyway since it was
stuff they wanted. How many did that is anyone's guess but for every 1,000
who did there was $100,000 in sales. If just 10% made purchases you've got
$700,000 in sales. I'd be surprised if it wasn't higher. 

 - 73 - 
Rud Merriam K5RUD 
ARES AEC Montgomery County, TX

> -----Original Message-----
> From: Randy M. Dumse [mailto:rmd at newmicros.com] 
> Sent: Monday, January 11, 2010 4:44 PM
> To: 'Dale Wheat'; 'Jeff Koenig'
> Cc: dprglist at dprg.org
> Subject: RE: [DPRG] "Free Day" at SparkFun is January 7
> Dale Wheat said: Friday, January 08, 2010 10:15 AM
> > Just some musings I jotted about "Free Day":
> > 
> > http://blog.dalewheat.com/nathan-seidle-is-a-genius
> Dale, probably not surprizingly to either of us since we 
> often have differing opinions, I am not in agreement with 
> your blog position. First I have a whole different sense of 
> the morality of business. I see business as a value for value 
> exchange where both parties win. A give away is not business 
> at all, but something opposite. Getting something for nothing 
> is the mentality of entitlement. 
> I eschewed the whole idea of a free day, and made no effort 
> to get something for nothing. However, I am a frequent 
> Sparkfun customer. 
> Now it seems to me the genius thing to do was to reward 
> customers with free stuff if anyone, because after all, it 
> was the customers who made the give away possible. So I don't 
> think it is genius to offend customers, who know their 
> loyalty paid for the giveaways, by giving away to any comer, 
> amny with no interest in robotics, just grubbing for free 
> stuff they can then sell on eBay (for instance). So the 
> customers who were offended were not the kind you don't want. 
> Just the opposite. They were the customers that made his 
> fortune. To imply they aren't the customers anyone would want 
> is doubly insulting. That's no kind of genius at all.
> Somehow this seems to be like the parables in Matt. 18:21-35 
> (parable of the unmerciful servant) and Matt. 25:14-30 
> (parable of the talents) in reverse. He rewards the unworthy 
> indiscriminately, and seems not a good and faithful servant 
> to those who have treated him well. 
> Your opinion may, of course, differ...
> Randy
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